AFX Finds Hollywood Representation

Richard H. Shintaku, Chairman and CEO of Premier Entertainment Services of North Hollywood announced today that the company has signed up AFX North America, Inc. for representation in the entertainment industry.

“We are thrilled that AFX has joined our family,” added Steve Moore, Vice President Sales & Marketing for Premier. “In addition to placements of their quality helmets, we will also be looking for promotional and marketing opportunities tied into feature film, television and other entertainment-related ventures.”

“We are looking to Premier to introduce our line of motorcycle, ATV and snowmobile helmets to the entertainment business,” says Doug Hill, President of AFX North America, Inc. In conjunction with Honda, also a Premier client, Hill sees the film medium as a powerful way to deliver its marketing message.

Premier Entertainment provides product placement services to the television and feature film industry. The company’s other clients include The Coca-Cola Company, The Minute Maid Company, The U.S. Olympic Committee, Hyundai of America, General Mills and Krispy Kreme Doughnut Corporation.

AFX specializes in the design and production of motorcycle, atv and snowmobile helmets that are full-featured, yet affordable. AFX maintains a low price point while providing a consistently high level of service and quality.

Author Notes:

Dustin Armstrong contributes and publishes news editorial to  A buyers guide to all types of motorcycle helmets plus shields, googles, custom and wired radio helmets.

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